Tag: announcements

eThreads in People StyleWatch Magazine!

Remember back in November I mentioned we made some rePurposed t-shirt bags for a popular magazine? Well, that magazine was People StyleWatch and this issue we’re in it!

Check us out in the April 2014 edition with the gorgeous Gabrielle Union on the cover. We’re in the “Easy Eco” section talking about easy ways to be green:

eThreads in People StyleWatch Magazine

people stylewatch 1

eThreads in People StyleWatch Magazine



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Indie Artists: Got a Business Question for Me?

library booksFriends, I’m writing a book about marketing & business secrets for the artist and crafter. It’s covering everything from starting a business to pricing your stuff to selling in stores. Anyone out there selling their art/craft or thinking about it? Any questions I could include in the book (and help answer here)? Thank you! (PS – this is a pic of my recent library haul … I LOVE the library more than I can adequately express.)

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New Fabrics are My Happy Place

fabric-shelfConfession time … I maaaay have started eThreads partially to pardon my fabric addiction. Every time I stopped in a fabric store or perused online, I could finally say, “It’s ok, it’s for business” and feel good about dropping cold hard cash on my cotton and canvas.

So, with that in mind, our big fabric shelf at the studio is my happy place. It’s colorful, it’s whimsical, and I remember where I bought each fabric, so it’s kind of like a trip down memory lane.


pow-fabricWell, my happy place just got a whole lot happier because we added dozens of new fabrics to the site and seeing them stacked up on our shelf is making me giddy. You guys have been asking for more navy prints, nautical themes, butterflies, owls, flowers and other graphic goodness. I found everything you’re looking for plus fabric you’ve likely never seen before – Mini coopers, Superheroes, Star Wars and Tootsie Pops – what to the what?


You’ll find the new prints under “Cotton 4”, “Canvas 2”, and “Specialty.” Look for them on the bottom of each tab. People have already been making some really gorgeous bags with the new fabrics, check em out:



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Get Exclusive Deals and Inside Info

Got social media? We’re all over it! Check out our facebook page, Twitter account, Pinterest profile and Instagram feed.

Why? What’s it in for you? Quite a lot!

Do you have an opinion about bags? We’re always on Facebook talking about freshly made bags and asking your opinion on new bag designs. Your input directly guides our design process because we want to make bags you love!

Do you like food? Checkout our Food board on Pinterest and join the other 1,000+ people sharing our recipe pins.

Do you like behind the scenes pictures? We post ’em all the time on Facebook and Instagram.

Do you like exclusive deals? Definitely keep up with our Facebook, Twitter and Instagram pages. We drop exclusive 24 hour deals you don’t want to miss!


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Gotta question? We can help!

Untitled-1Designing a new bag and stuck on questions about size, color or style? We can help!

We are happy to announce our new “Ask a Design Specialist” feature on the website. Look for the red button on the lower right corner of our site. Click the button to be connected to us live!

We don’t have office hours – we’re available anytime we’re in front of the computer, so chances are you’ll find someone ready to talk at any hour of the day.

If we’re not online, leave a message with your email address and we’ll respond as soon as we’re back at the computer, (which is really fast unless we’re sleeping.)

Chat with us, we can’t wait to hear from you!

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Proud to work in Somerville, MA

Our studio is in the Joy Street Artists building, a repurposed factory and storage facility that now houses 60+ artists. ¬†Our neighbors include glass blowers, painters, guitar makers, sculptors, textile artists and all sorts of creative types. ¬†It’s an¬†exhilarating¬†and inspiring place to work, and we love participating in Open Studios twice a year.

Our building is one of several in Somerville that was converted into artists studios.  Hundreds of artists work in this 4 mile wide city Рin fact, the largest collection of artists outside NYC is in Somerville, MA!  The city is wildly creative and holds dozens of unique events each year.  The crafts, arts, food and people of Somerville are a dizzying display of creativity and we are so proud to be part of it.

This article in the Washington Post, “A Crafts Explosion in Somerville Mass,” highlights just what is so awesome about our city. ¬†We’re just across the Charles River from Boston, so if you find yourself in the area spend a day in Somerville!

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Port Strikes? We’re Made in the USA!

I’ve been reading a lot about the port strikes in Los Angeles and Long Beach, an 8 day event that shut down two of the country’s busiest ports and cost over $1 billion per day in undelivered goods.¬† The dispute is now resolved, but retailers are still feeling the effects from the shutdown.¬† They are dealing with delayed deliveries at the height of holiday shopping season and disappointing customers with out of stock inventory.

I’ve been thinking about what a nightmare this must be for businesses and customers alike, and how upset I’d be if we couldn’t deliver our products to our customers.¬† It’s times like this I’m reminded about how awesome it is to be a company that makes all products in the USA and uses American suppliers.

We don’t have to worry about delayed shipping due to port strikes because everything we need is in the country already.¬† Our zippers, linings, nylons and fabrics all come from American suppliers, and we manufacture the bags ourselves in our Boston, MA studio.

We believe people and the planet are as important as profits and all our decisions are based on trying to do better.¬† Manufacturing in the USA and using American suppliers is a big part of our business plan.¬† Yes, it costs more money to operate like this, but we wouldn’t have it any other way.

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Emily & Case Getting Married + DIY Bridal Tips

We usually like to keep the focus on eThreads around here, but today the post is getting personal.  eThreads.com is ultimately a family business, and this September the family became official. Case and I got married on September 15, 2012 lakeside among the beautiful mountains of Moultonborough, NH.

I’m the founder and president of eThreads and Case is the technical director. ¬†We envisioned the company together over six years ago and work hard everyday to make it the best we can. We’ve been together over ten years; we are business partners and life partners and it was a joy to celebrate our union in front of our family and friends.








We both lean towards the creative side, so of course our wedding had to be DIY and different. I opted for a custom silver silk dupioni tuxedo halter vest and big, flowing high waisted skirt Рperfectly sturdy for dancing the night away.  I made the veil 30 minutes before the ceremony and tucked it up with flowers from the bouquet.  Case wore a light grey suit, custom charcoal grey silk dupioni vest and had a tattooed wedding ring. Our first dance was an 80s and 90s hip hop mashup that we mixed ourselves. What a great time we had!















Our decorations were all DIY and we got a lot of questions about them, so I thought I’d write a post about it and hope it will help future brides. I’m going to talk about our string jars, string balloons and photo booth. Plus two random and useful place cards and guest book ideas.


First, the string jars lit with candles. ¬†Shoutout to Pinterest for giving me this great idea, here’s the original source material. We LOVED this idea and it was a really beautiful effect. ¬†Easy to do to, you just need some time. I’ll try to recreate some pictures and post them.

1) We collected various clear glass jars, including clear wine bottles, soaked them and scraped off the labels. ¬†(It’s very important to make sure your jars are clean. Soaking in a sink to remove the labels then running through the dishwasher is best, especially if they’re new jars. Any residue oil or soap will ruin the project. You don’t want to learn the hard way.)

2) Lightly sand the jars to help the spray paint grip to the jars. (Any grit will work, 80-200, don’t worry if you see scratches. It won’t show up through the paint.)

3) We wrapped the jars in about 3 yards of yarn per jar and applied 2 coats of matte white spray paint. ¬†*Here’s a great tip Case discovered, it really helped* You’ll need strong string and some popsicle sticks. Tie a long string between two stable points – the line will get heavy (we used the railings on our outdoor porch.) ¬†Cut the popsicle sticks in half to fit your jars, tie and tape a piece of string around the center of each stick so it won’t slip. ¬†Tie the popsicle strings to the long string, space them about 8 inches apart. ¬†Hang your jars from the popsicle sticks (you may have to trim the sticks to fit) and then you can spin them while you’re spraying the paint. ¬†You’ll be able to hit the tops of the jars and get an even coat throughout. Freaking genius. *Spray paint tip* – stay about 12″ away from the jars and spray lightly – you do not want drips. We got the jars spinning quickly and sprayed about 1 second each on the top, middle and bottom of jar – 3 seconds total per jar per coat.

4) When the paint dries, remove the yarns. ¬†Incredibly satisfying step if you have them spinning from a string. ¬†I recommend saying “Wheee!” while you’re doing it. ¬†Hit the jars with an even, light top coat of clear spray paint (matte or gloss, we used semi-gloss.) We added this step to frost the clear bits and make the candle look softer. ¬†It also helped to protect the white paint.

5) We clustered small and large jars together and got 7 hour tea light candles for them.  *Put some sand in the bottom of the jar to stabilize the candle and provide more safety.*  We used the wine bottles to hold flowers.  Our centerpieces were clustered jars with wine bottles and little tags on each bottle with the table number.  Then we used the leftover jars clustered together all over the place, even in the bathrooms.  People took loads of them home and we still have enough left to decorate our home long after the wedding.

Second topic, the string balloons. ¬†Shoutout again to Pinterest for giving me this great idea, here’s the original source material. ¬†Basically you papier mache string around greased up balloons. ¬†Let the string dry, pop the balloon and voila! ¬†Beautiful, versatile decorations. ¬†We tied them down the aisles of the altar, hung them from the barn rafters, clustered them around the fireplaces, scattered them among the railings of the porch … they were great and tied in well with the string jars.

Unfortunately we don’t have many great shortcuts for this one. ¬†It’s messy, time consuming and weather dependent if your wrap them outdoors like we did. ¬†(I don’t even want to get into the time we made 12 of them and woke up in the morning to shriveled up gobs of goop in the pouring rain. Sigh.) ¬†Best I can do is to share from our experience:

1) If you wrap them outdoors, check the weather report first.

2) Get heavy duty balloons to take the brunt of the work. ¬†We used small grocery store ones for tiny balloons (8″ and under) but we really preferred the heavy duty 17″ balloons … you could blow them up large or small, and they take the goopy string better.

3) Use Vaseline or a petroleum jelly to grease up the balloons first. ¬†Get big jars, you’ll use it. Make sure every inch of the balloon is covered or the goopy string will stick to to the balloon and distort the shape.

4) The bigger the balloon, the more string you’ll need. ¬†We made dozens of these bad boys and went through about 8 skeins of yarn. ¬†For the big 17″ balloons we used about 45 yards of yarn. For a 12″ balloon we used about 36″ yards. ¬†We wanted them dense and strong, so it took a lot. ¬†*Hint – your arms’ length tip to tip is about a yard. ¬†Estimate your length from there.* We had paper towel rolls and wrapped the string around it after the length was measured to keep things knot free.

5) It’s a freaking nightmare when the string knots up while it’s in the goop. ¬†You don’t want it. There’s three ways around this: 1) have someone feed the string into the goop while you go. It’s slow and methodical, but it avoids any risks. 2) Feed it yourself through the goop because the string is already wrapped around a paper towel roll, see above. This is a pain, but it can be done with one person. 3) Lay the string down in a circle on the goop carefully on top of itself, foot by foot. Think of a snake coiling into a jar. ¬†This method takes some practice because you have to be sure you don’t tangle the string while you’re laying it down, otherwise you get knots. ¬†Once your string is in the goop, gently push it down and saturate the string, careful not to tangle it. Remember to leave the last bit of string free so it doesn’t get lost in the mess – that’s your starting point!

6) Team up and keep one person with clean hands. Case was much better at making the goop, so we developed a system – he made the goop, tied up fresh balloons, coiled the string into the goop and had the most important jobs of changing the music and scratching my nose. ¬†I had my hands dirty with putting petroleum jelly on the balloons and wrapping the balloons in goopy string. ¬†Once you get your hands dirty, they’re hard to get clean, so it’s best to team up and have one person with clean hands and one person with goopy hands.

7) We got 2 big gallons of Elmer’s glue from the craft store (50% coupons, holla!) We used disposable baking tins for the goop. ¬†Bigger tins require more goop but hold more string, so pick which is better for you. ¬†We used popsicle sticks to stir the mess. ¬†*Case’s best goop recipe:* Use a big casserole disposable tin. ¬†Put about 1 cup cornstarch in the center and create a volcano. Pour WARM water in the center – NOT HOT – go slowly and stir until the cornstarch is dissolved and you’ve got a dough-like texture. ¬†Add 2 parts glue – can’t have too much here – glue makes the batch stronger but it does take a lot longer to dry, over 12 hours. ¬†You have to add glue last, otherwise the cornstarch won’t dissolve.

8) Storing these things is no joke.  We made one beautiful batch, stacked them on top of each other, left for a week in July and came back to melted orbs of string.  Heat and humidity kills these things.  After that we made our batches with a lot more glue and stored them better.  We had long pieces of string running across our ceilings and the balloons hung side by side.  This preserved them nicely for months until we needed them.


Photobooth:¬†There’s a lot of ways to set up a photobooth, just google it and see which method works best for you. ¬†We did ours with a good Canon camera on a tripod and a remote trigger connected to a computer. Guests could see themselves on the computer monitor. ¬†You could do something similar, or use a laptop and photobooth software, or rent a photobooth. We had an awesome lighting setup from the eThreads studio so we borrowed that for the weekend, but don’t underestimate the power of shop lights (“clamp lamps”) and a good background curtain. ¬†The coolest thing about our photo booth was the speech bubbles, and let’s be real I probably found this on Pinterest too. ¬†Here’s the original source material.

We first used cardboard for the backing but the contact paper got all wrinkly. ¬†So we used foam core and it was a great effect. ¬†We wanted to drill small holes in the bottom with sticks so people could hold them, but alas we ran out of time. ¬†You just need foam core and adhesive dry erase paper, and your guests get so creative! ¬†People do this out of chalkboard too, but we thought dry erase was cleaner because it doesn’t leave residue like chalk.

We also cut mustaches out of black foam core.  Again, we wanted to put sticks in them but we ran out of time.  The guests somehow made do and rocked them.

We got fun sunglasses on the cheap at Oriental Trading. ¬†They became a big theme in our wedding and we loved it! People have more fun when they’re wearing silly sunglasses, they wore ’em all night.

When we were planning the wedding, Case didn’t understand why I was making such a big deal about having a photobooth. ¬†After the wedding, he totally gets why. ¬†We loved the pictures so much and our guests had a blast taking the pictures – they kept going back for more.



Place Cards: We got small bubble bottles from Oriental Trading and put people’s names and table numbers on them. ¬†They were useful and entertaining – not only were they place cards, but the bottles were given out at the ceremony and people used them while we were leaving. ¬†It was fun to be escorted out by a sea of bubbles.




Guest Book:¬†We found a woodworker on Etsy to make a beautiful custom bench for our guest book. ¬†People wrote all over it, and we got it finished after the wedding. ¬†Now we’ve got a constant reminder of our beloved friends and family, and useful piece of furniture to boot!




I know this was a lot of information, so if you have any questions or need more details about the craft projects let me know, I’m happy to help! ¬†If you’re looking for a laugh, check out the video of our aforementioned 80s/90s hip hop mash up first dance.

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Holiday Sale on eThreads.com & Amazon.com

It’s time for our annual holiday sale! ¬†For one week only, we are taking 15% off custom bag orders. ¬†Long time followers know we don’t have sales often, so this is a big deal! ¬†Just design your bag on eThreads.com, checkout with Google Checkout and enter code Holiday2012. Hurry, the coupon ends at midnight EST on Wed, 12/5.

Can’t decide on a custom bag? ¬†Shop our ready to wear inventory on Amazon.com! ¬†We have over 5o bags in our Amazon shop made with our most popular fabrics. ¬†From now through December 15, we are having a sale – spend over $25 and we’ll take 15% off AND free shipping!¬† No coupon required – just spend over $25 and Amazon will automatically apply the discounts.

Happy shopping! ¬†Can’t wait to see what you design next.

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Great Times at Open Studios

Thank you to everyone who came out to attend our Open Studios in Somerville, MA on 11/17 and 11/18.  We had a great time meeting new customers and reuniting with old friends, showing off our workspace, designing custom bags and selling our ready to wear inventory.

We’ll be open again in May during Somerville Open Studios, when over 400 artists open their doors in the largest art event in the area! ¬†In the meantime, we’ll keep making your gorgeous custom designs and developing a few new products too!


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