New Bag Design: The Ruffle Tote

Meet a new design in our family — the Ruffle Tote!  This fabulous bag features drawstring ties on each side of the bag, so you can cinch it small or expand the bag to a massive 22″.  There are two secure interior pockets and a loop to clip your keys.  The padded handles are 27″ long and anchored by 4 grommets. Take this bag for a day of shopping, a trip into the city, a beach excursion, or use in your daily grind to fit in everything you need — books, bags, jackets, the kitchen sink — whatever!

I road-tested this new design on a recent trip to L.A. and loved it. It carried everything I needed to go from day to night — jacket, sweater, scarf, book, notebook, flat shoes — PLUS all my usual stuff — several pouches for my wallet, camera, purse oddities, etc… On the days I carried less stuff, I just cinched the tote smaller and it looked like a cute little bag!

You’ll be able to design your own Ruffle Tote by Summer 2010. Can’t wait until then? We understand. There are samples for sale in the Blog Shop or design your own; contact for more details.

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